The course takes place in period

2 (2019-10-28 to 2019-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to provide skills in analyzing especially digital channels for distribution of travel and tourism services.

Learning outcomes

At the end of the course the student is expected to be able to... - understand the distribution system of travel services. - can describe the key characteristics of distribution channels such as online travel agents, meta-travel search sites and global distribution systems. - understand mobile commerce and its role in travel.

Course contents

- The role of different intermediates e.g. Tour operators, travel agencies, OTAs, Meta-search services. - Different types of online travel agents - Global Distribution Systems and Meta-search engines in travel distribution. - Mobile travel services

Prerequisites and co-requisites

Introduction to the Tourism Industry & Introduction to Marketing

Recommended or required reading

Beckendorff, P.J., Sheldon, P. J. and Fesenmaier, D. R. (2014). Tourism Information Technology (2 Ed.),CAB International. Buhalis & Laws (2002), Tourism distribution channels: practices, issues and transformations VISITA (2013), Att sälja hotellrum i en digital värld, Sverige. Chaffey, David et. al. Internet Marketing - Strategy, implementation and practice.Prentice Online material in the form of articles and expert presentations

Study activities

  • Lectures - 30 hours
  • Individual- and group instruction - 10 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 49 hours
  • Seminars - 6 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass all course assignments (includes written reports, presence at specific occasions and presentations).

Teacher

Eriksson Niklas

Examiner

Eriksson Niklas

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (16 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-10-14 to 2019-10-27

Assessment methods

Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2019-10-29 12:30 - 13:30 B325 Distribution Channels Eriksson Niklas
2019-11-05 08:30 - 11:00 B325 Distribution Channels Eriksson Niklas
2019-11-12 13:00 - 15:30 D4106 Distribution Channels Eriksson Niklas
2019-11-21 08:30 - 11:00 B325 Distribution Channels Eriksson Niklas
2019-11-28 08:30 - 11:30 B327 Distribution Channels Eriksson Niklas
2019-12-05 09:00 - 10:30 B327 Distribution Channels Eriksson Niklas
2019-12-17 08:30 - 12:00 B325 Distribution Channels Eriksson Niklas

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