The course is included in these curricula and study modules
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- Business administration 2021 - Marketing - advanced studies
- Business administration 2022 - Marketing - advanced studies
- Business administration 2023 - Marketing - advanced studies
- International business 2019 - Marketing
- International business 2020 - Marketing
- International business 2021 - Marketing - advanced studies
- International business 2022 - Marketing - advanced studies
- International business 2023 - Marketing - advanced studies
The course takes place in period
1 (2022-08-01 to 2022-10-23)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Customer centric Competence
Technological Competence
Communicative and social competence
Innovation and Development Competence
Learning Competence
Learning outcomes
Once you have completed the study unit you will
have:
-a good command of the
principles for order handling, shipping and
payments in a webshop
- the knowledge to identify business-critical
processes, opportunities, problems and risks with e-
business
- the ability to compare different business
models for e-commerce within different lines of
business
- the ability to work in teams to develop online
business
- insight into different business processes in a
webshop from both a
consumer and a retailer perspective
- skills needed to implement a webshop for a global
audience
Course contents
- E-commerce in the Nordics and Europe
- Platforms for digital commerce
- Webshop implementation
- CRO ? Conversion rate optimization
- Payment service providers
- Delivery options
- Customer service
- Analytics and reporting
Prerequisites and co-requisites
Introduction to Marketing
Recommended or required reading
Dan Croxen-John, Johann van Tonder. 2020. E-Commerce
Website Optimization: Why 95% of Your Website
Visitors Don't Buy, and What You Can Do About it
Material available in itslearning
Study activities
- Lectures - 40 hours
- Excursions and demonstrations - 5 hours
- Individual- and group instruction - 13 hours
- Small-group work - 20 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 15 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Examination 1 : Report on the process of
implementing a webshop for a company and implement
the webshop in a cloud environment.
Examination 2: Workshop assignments
Examination 3: Quiz
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (49 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2022-08-10 to 2022-08-25
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2022-08-30 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael | |
2022-09-06 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael | |
2022-09-13 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael | |
2022-09-20 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael | |
2022-09-27 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael | |
2022-10-04 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael | |
2022-10-11 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael | |
2022-10-18 | 08:30 - 11:30 | E383 | Digital Commerce | Forsström Mikael |