The course is included in these curricula and study modules

The course takes place in period

2 (2022-10-24 to 2022-12-31)

Level/category

General studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.
- Competence in customer-centric conduct 
- Basic competence in fact-based decision making
within marketing  
- Understanding of both strategic and practical
perspective within elementary marketing 
- Competence in the structure, and functions of
business organisations 
- Understanding of how marketing evolves due to
digitalisation 

Learning outcomes

Upon completion of the course you will be able to:
- describe consumer behavior in the buying process
phases  (knowledge) 
- identify groups of individuals with similar
needs that can be satisfied both efficiently and
profitably (knowledge) 
- analyze the organization's ability to act on the
targeted market (skill) 
- apply the most relevant means derived from the
central marketing models and concepts (skill) 
- discuss how the organization's marketing efforts
and plans are executed, integrated, and
coordinated most efficiently (skill) (approach) 
- identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace (skill) (approach) 

Course contents

Lectures
Guest lectures 
Book exam
Quiz
Individual and group assignments

Prerequisites and co-requisites

None

Previous course names

None

Recommended or required reading

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Available at perlego.com

Materials distributed during the lectures.

Study activities

  • Lectures - 40 hours
  • Practical exercises - 25 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

Passed mandatory assignments and book exam.

Teacher

  • Henriksson Robert
  • Kietz Tove

Examiner

Kietz Tove

Group size

No limit (82 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

Se Asta/ARBS/itslearning

Course enrolment period

2022-10-10 to 2022-10-20

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2022-10-24 13:00 - 15:30 F249 Marknadsföringens grunder Intro/examination och Tema 1 Henriksson Robert
Kietz Tove
2022-10-26 09:30 - 11:30 F249 Marknadsföringens grunder Tema 2 Kietz Tove
2022-10-31 13:00 - 15:30 F249 Marknadsföringens grunder - Tema 3 Priset, källan för intäkter - Tema 4 Att skapa erbjudanden - Produktens fem dimensioner Tema 3 & 4 Henriksson Robert
2022-11-02 09:00 - 11:30 F249 Marknadsföringens grunder - Tema 5 Differentiering och USP - Tema 6 Kundbeteende, hur konsumenten gör sitt köpbeslut - Köpprocessen Tema 5 & 6 Henriksson Robert
2022-11-07 13:00 - 15:30 F249 Marknadsföringens grunder Tema 7 Kietz Tove
2022-11-09 09:00 - 11:30 F249 Marknadsföringens grunder Tema 8 & 9 Kietz Tove
2022-11-14 13:00 - 15:30 F249 Marknadsföringens grunder Tema 10 Kietz Tove
2022-11-16 09:00 - 11:30 F249 Marknadsföringens grunder Tema 12 + grupparbete info Kietz Tove
2022-11-23 13:00 - 15:00 F143 Marknadsföringens grunder - - Tema 11 Varumärken Tema 11 + Varumärke Henriksson Robert
2022-11-25 10:30 - 12:00 A409 Marknadsföringens grunder Lässtrategier Huldén Barbara
2022-11-25 10:30 - 12:00 D173 Läsprojekt - Marknadsföringens grunder Lässtrategier Eklund Kaj
2022-12-07 12:30 - 15:00 F143 Marknadsföringens grunder/Introduction to Marketing Book exam Henriksson Robert
Kietz Tove
2022-12-14 13:15 - 16:30 F143 Marknadsföringens grunder/Introduction to Marketing Guest lecture 1 at 13.15-14.45 and Guest lecture 2 at 15.00-16.30 Henriksson Robert
Kietz Tove
2022-12-15 10:30 - 13:00 Marknadsföringens grunder/Introduction to Marketing - Zoom workshop Market research survey and summary workshop ONLINE in Zoom - link here:   https://arcada.zoom.us/j/65088186284?from=addon Meeting ID: 650 8818 6284 Henriksson Robert
Kietz Tove
2023-01-13 15:00 - 17:30 F143 Marknadsföringens grunder/Introduction to Marketing Re-exam 1 Henriksson Robert
Kietz Tove
2023-02-16 13:00 - 15:30 F143 Marknadsföringens grunder / Introduction to Marketing Re-exam 2 Henriksson Robert
Kietz Tove

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