The course is included in these curricula and study modules

<a href="/en/curricula/301000/2021-2022/255">Free electives - Cultural business</a>


Extension studies

Teaching language


Type of course

Free Elective

Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to teach the student to analyse what kind
of opportunities and challenges the present-day economic, social,
and technological environment offers for culture organisations.

Learning outcomes

At the end of the course the student is expected to understand:

  1. What kind of a role culture organisations have in nations' and
    municipalities' economic, social, and technological
  2. How the economic, social, and technological development
    affects culture organisations' value creation and operation logic.

Course contents

The course comprises lectures and independent studies, in
which the student learns to apply theories of earlier research in
relationship marketing, customer relationship management,
customer asset management, intellectual capital management,
business - and value network studies as well as culture studies
to a culture organisation context.

Prerequisites and co-requisites

Students in film and television, technology, health and welfare: 80
Students in business, IB and turism: 65 ects

Previous course names


Additional information

The course is useful for students who wish to learn how
culture-, art-, and design-based enterprises can be managed
and how their products and services can be marketed. The
course is particularly suitable for students who wish to write
their bachelor theses on a business administration topic with
the emphasis on empirical studies in the creative industries
or on a business administration topic by using a culture studies

Recommended or required reading

There are compulsory readings (30-60 pages) for each lecture.
The compulsory literature can be found as open access articles
on the Internet or through the Nelli portal provided by the
library of Arcada. The list of the compulsory literature can be
found below. The list of recommended readings can be found
in the course's home page in Blackboard. The student is
expected to use the compulsory and recommended readings in
the lecture notes and in the term paper.


No obligatory readings, but a student that chooses to write one
of her/his lecture notes from the first lecture is expected to
discuss the documentary that will be shown in the lecture.

Fraad, Harriet 2010: American Depression?, Tikkun
Jan/Feb2010, Vol. 25, Iss. 1, pp. 17-23.

Assad, Soraya W. 2007: The rise of consumerism in Saudi
Arabian society, International Journal of Commerce and
Management, Vol. 17, No. 1/2, pp. 73-104.

Schiller, Dan 1999: Deep impact: the web and the changing
media economy, The Journal of Policy, Regulation and Strategy
for Telecommunications, Information and Media, Vol. 1, No. 1,
pp. 35-51.

Asgary, Nader & Walle, Alf H. 2002: The cultural impact of
globalisation: Economic activity and social change. Cross
Cultural Management, Vol. 8, No. 3, pp. 58- 75.

Firat, A. Fuat; Dholakia, Nikhilesh and Venkatesh, Alladi 1995:
Marketing in a postmodern world. European Journal of
Marketing, Vol. 29, No. 1, pp. 40-56.

Kippenberger, T 1999: The Shifting Economy. The Antidote,
Vol. 4, Iss. 5; pp.16-17.

Pine, B. Joseph II & Gilmore, James H. 2000: Satisfaction,
sacrifice, surprise:: three small steps create one giant leap into
the experience economy. Strategy & Leadership. Vol. 28, Issue
1; pp. 18 &#8211; 23.

Berman, Saul J. & Bennett E. McClellan 2002: Ten strategies for
survival in the attention economy. Strategy & Leadership, Vol.
30, Issue 3; pp. 28 &#8211; 33.

Hospers, Gert-Jan and van Dalm Roy 2005: How to create a
creative city? The viewpoint of Richard Florida and Jane Jacobs.
Foresight, Vol. 7, No. 4, pp. 8-12.

Goede, Miquel 2009: Can Curaçao become a Creative Economy?
A Case Study. International Journal of Social Economics, Vol. 36,
Nos 1/2, pp. 47-69.

Graham, Gary; Burnes, Bernard; Lewis, Gerard J. and Langer
Janet 2004: The transformation of the music industry supply
chain - A major label perspective. International Journal of
Operations & Production Management, Vol. 24, No. 11, pp.

Rupp, William T. and Smith, Alan D. 2004: Exploring the
impacts of P2P networks on the entertainment industry.
Information Management & Computer Security, Vol. 12, No. 1,
pp. 102-116.

The Marketing Mix External link

Dolak, Dave: The Marketing Communications (Promotion) Mix. External link.

Aijo, Toivo S. 1996: The theoretical and philosophical
underpinnings of relationship marketing - Environmental
factors behind the changing marketing paradigm. European
Journal of Marketing, Vol. 30, No. 2, pp. 8-18.

Grönroos, Christian 1994: From Marketing Mix to Relationship
Marketing: Towards a Paradigm Shift in Marketing. Management
Decision, Vol. 32, No. 2, pp. 4 &#8211; 20.

Gómez Arias, José Thomás 1998: A relationship marketing
approach to guanxi. European Journal of Marketing, Vol. 32,
No. 1/2, pp. 145-156.

Study activities

  • Lectures - 15 hours
  • Tuition managed by students but supervised by the teacher - 8 hours
  • Individual studies - 110 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 110 hours
  • Of which scheduled studies: 23 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and presentations
  • Reports and productions
  • Essays

Assessment requirements

To pass the course the student should pass the following
Examination 1 Lecture/literature notes (30%)
Examination 2 Term paper (60%)
Examination 3 Presentation of the term paper (10%)


Tuulikki Haaranen


Haaranen Tuulikki

Group size

No limit

Assignments valid until

Until date 2010-05-31

The timetable of the course

Culture Business 1 and 2 will be run as two consecutive
intensive courses between 22.3.- 28.5.2010. The term paper
deadline in both the courses is 24.5.2010 and the oral
presentations of papers will be held 27.5. - 28.5.2010.
Students participating only in CB1 are asked to write a term
paper of 8 - 12 pages on a topic corresponding to CB1 themes.
Students participating in CB1 and CB2 are asked to write a term
paper of 16 - 20 pages on a topic corresponding to CB1 and
CB2 themes. In addition, students in both the courses are
required to write lecture notes (3-4 pages per lecture)
comprising an analysis of three lectures' literature and the
lectures itself. The deadline for the CB1 lecture notes is
16.4.2010. The deadline for the CB2 lecture notes is 14.5.2010.
The lecture notes are individual assignments. The term papers
can be written in pairs or as an individual assignment.

L1 22.3.2010, 16.15-19.00
L2 25.3.2010, 16.15-19.00
L3 29.3.2010, 16.15-19.00
L4 8.4.2010, 16.15-19.00
L5 12.4.2010, 16.15-19.00
P1 27.5.2010, 16.15-20.00 (shared with CB2 students)
P2 28.5.2010, 16.15-20.00 (shared with CB2 students)

Assessment methods

  • 2010-05-27 - Demonstrations and presentations
  • 2010-04-16 - Reports and productions
  • 2010-05-24 - Essays

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