The course takes place in period

4 (2022-03-14 to 2022-07-31)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student an understanding
about basic marketing theories applied to the cultural field

Learning outcomes

At the end of the course the student is expected to be able to
apply basic marketing theories and methods in the cultural field

Course contents

Practical and theoretical knowledge about marketing and
marketing in the cultural sector. Emphasise on municipalities,
visual art and theater. And also focus on branding and marketing
research

Prerequisites and co-requisites

None

Previous course names

None

Recommended or required reading

Malhotra, N.K. (2013). Basic Marketing Research: Pearson New
International Edition: Leeds University Business School. 4th ed.
[ebook] Pearson. Available at:
https://www.perlego.com/book/811361/basic-marketing-research External link-
pearson-new-international-edition-leeds-university-business-
school-pdf

material on itslearning

Study activities

  • Lectures - 25 hours
  • Excursions and demonstrations - 0 hours
  • Project- and production work/artistic activities - 20 hours
  • Individual studies - 85 hours
  • Internet-based studies - 0 hours
  • Seminars - 5 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

To pass the course the student should pass the following
examinations:

See Swedish description

Teacher

  • Bäck Maria
  • Silin Richard

Examiner

Bäck Maria

Group size

No limit (26 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

Se ARBS

Course enrolment period

2022-02-28 to 2022-03-27

Assessment methods

  • 2022-05-27 - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2022-03-29 13:00 - 15:00 B320 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2022-04-06 13:30 - 15:30 A311 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2022-04-13 13:00 - 15:00 A311 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2022-04-27 13:00 - 15:00 A311 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2022-05-02 11:00 - 13:00 Marknadsföring - konst, kultur och den kreativa branschen       Maria Bäck is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/61645025612?from=addon Meeting ID: 616 4502 5612 Join by SIP 61645025612@109.105.112.236 61645025612@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 616 4502 5612 Bäck Maria
2022-05-04 13:30 - 15:30 D4107-08 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2022-05-09 11:00 - 13:00 Marknadsföring - konst, kultur och den kreativa branschen       Maria Bäck is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/64994359251?from=addon Meeting ID: 649 9435 9251 Join by SIP 64994359251@109.105.112.236 64994359251@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 649 9435 9251 Bäck Maria
2022-05-11 13:00 - 15:00 A311 Marknadsföring - konst, kultur och den kreativa branschen Drop-in tillfället Bäck Maria
2022-05-27 10:00 - 12:00 A311 Marknadsföring - konst, kultur och den kreativa branschen Muntlig examination - marknadsföring Bäck Maria
Löv Monica

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