The course is included in these curricula and study modules


Professional studies

Teaching language


Type of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is make the students appreciate the differences in consumer behaviour by different groups of consumers and the importance of this differences for the successful planing and executing of advertising campaigns and other marketing activity.

Learning outcomes

At the end of the course the student is expected to be able to plan an execute a small advertising campaign both locally and globally.

Course contents

Consumer behaviour, advertising.

Prerequisites and co-requisites

Marketing, International Trade, Intermediary Marketing (Marketing 2)

Previous course names


Additional information

Active participation mandatory, because of the interactive nature of the teaching. Students must be at present at least 75% of of lectures. More details will be given during the first lecture.

Recommended or required reading

Solomon, M. R. 2004. Consumer Behaviour. Prentice Hall.
Russell, T. J. & R. Lane. 2005. Kleppner's Advertising Procedure. Prentice Hall.

Details of other reading material will be given during the lectures.

Study activities

  • Lectures - 50 hours
  • Excursions and demonstrations - 10 hours
  • Project work and productions - 35 hours
  • Individual studies - 38 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 73 hours
  • Of which scheduled studies: 60 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams
  • Demonstrations and presentations
  • Essays


Eldon Sveinn


Eldon Sveinn

Group size

No limit

Course completion date

Date for course completion will be announced later

Assignments valid until

12 months after course has ended

Assessment methods

  • 2010-10-26 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Essays

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