The course is included in these curricula and study modules
- Controlling and management accounting (fe 2005) - Business functions
- International business logistics (fe 2005) - Business functions
- Marketing for small and medium sized enterprises (fe 2005) - Business functions
Level/category
Professional studies
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The course aims to give in-depth knowledge about analysing,
planning, implementating and controlling the marketing process in
a company. It deals with marketing research, relations, networking
and service development
Learning outcomes
To develop an understanding of how marketing deals with identifying and meeting human and social needs.
Course contents
- understanding marketing management
- analyzing marketing opportunities
- developing marketing strategies
- shaping the market offering
- managing and delivering marketing programs
Prerequisites and co-requisites
Recommended or required reading
Armstrong&Kotler; Marketing: an introduction 7e)
Study activities
- Lectures
- Group work
- Counselling
- Presentations
- Project work
- Individual work
Workload
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Written tests
Examiner
Willför Christel
Home page of the course
Group size
No limit
Assignments valid until
Until further notice
The timetable of the course
07.11.2005-01.02.2006