The course is included in these curricula and study modules


Extension studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to develop a
product/service idea into a concrete business idea
that can be implemented

Learning outcomes

At the end of the course the student is
expected to be able to...
- to conduct a practical product development
- to utilize Customer Journey, Buyer Persona and
Business Canvas to plan the implementation on the
- to be able to pitch the business in a
professional way
- to get insights about team work

Course contents

Seminars, team work, guest lectures, reports,
pitching event in the end of the course for
external jury members.

Prerequisites and co-requisites

Passed the courses Entrepreneurship 1 and 2

Previous course names


Additional information

This course is a part of the Entrepreneurship
expansion module.
The courses Entrepreneurship 1,2,3 in periods
1, 2 and 3 must be taken and passed in this
This course takes 40 student, FE and IB students have priority.

Recommended or required reading

To be informed later

Study activities

  • Lectures - 10 hours
  • Excursions and demonstrations - 15 hours
  • Individual- and group instruction - 10 hours
  • Project- and production work/artistic activities - 80 hours
  • Individual studies - 20 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

Report: Customer Journey, Persona, Business
Canvas, Business Plan
Mandatory participation in selected events:
seminars, guest lectures and pitching.
Pitching presentation
Reflection diary about team work.


Hernberg Mervi


Hernberg Mervi

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

see ARBS

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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