The course is included in these curricula and study modules


Extension studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is...

  • to create an interest in entrepreneurship
  • to create an understanding of entrepreneurship
  • To understand the basic structure of marketing
    in a small company with limited resources
  • To understand and implement tools used for
    product development - service design, design
    thinking and internet of things
  • To learn basic skills of customer development
    model by Steve Blank

Learning outcomes

At the end of the course the student is
expected to be able to...

  • evaluate himself as a potential entrepreneur
  • generate and develop a business idea
  • use tools for product and customer development
  • understand service design thinking
  • use Marketing mix as a tool for an

Course contents

  • Innovations and inventions
  • Business ideas, how to generate them
  • Service design
  • Customer Journey & Buyer Persona
  • IT-infra for an entrepreneur
  • Basics in marketing of a business
  • IPR & GDPR

Prerequisites and co-requisites

First-year studies performed satisfactorily (min.
50 cr).

Additional information

This course is a part of the Entrepreneurship
expansion module.
The courses Entrepreneurship 1,2,3 in periods
1, 2 and 3 must be taken and passed in this
This course takes 40 student, FE and IB students

Recommended or required reading

The Startup Owner's Manual - Steve Blank
Articles and recommended material from lecturers

Study activities

  • Lectures - 20 hours
  • Excursions and demonstrations - 15 hours
  • Individual- and group instruction - 30 hours
  • Small-group work - 0 hours
  • Project- and production work/artistic activities - 10 hours
  • Individual studies - 20 hours
  • Internet-based studies - 40 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Assignments submitted within deadline and approved
and midterm examination approved.


  • Hernberg Mervi
  • Kietz Tove


Hernberg Mervi

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

The course runs in Period 2 of the Arcada annual
time schedule.

Assessment methods

  • 2016-10-24 - Exams
  • Date will be announced later - Reports and productions

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