The course takes place in period

1 (2021-08-01 to 2021-10-24)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

  • Customer Insight Management

  • CRM systems and data

  • GDPR understanding

Learning outcomes

After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.

Course contents

The course consists of lectures as well as
individual and group assignments.

Prerequisites and co-requisites

20 credits completed from the subject module.

Recommended or required reading

Published at course start.

Study activities

  • Lectures - 21 hours
  • Individual studies - 114 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Detailed instructions will be provided at course
start.

Teacher

Wehren Anna

Examiner

Fabricius Susanna

Group size

No limit (40 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-08-09 to 2021-08-29

Assessment methods

  • Date of examination will be announced later - Exams
  • 2020-02-10 - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2021-09-02 13:00 - 15:30 Analysing Customer Data https://arcada.zoom.us/j/61876894053?pwd=a0ExZXNhbGRjeER3WkpaWTJVK3ZPdz09 Meeting ID: 618 7689 4053 Passcode: 128912 Wehren Anna
2021-09-09 13:00 - 15:30 Analysing Customer Data https://arcada.zoom.us/j/61941179234?pwd=YlVCaUZDY0pwZk5hcGg2Zm1Xc0ljQT09 Meeting ID: 619 4117 9234 Passcode: 660413 Wehren Anna
2021-09-16 13:15 - 15:45 Analysing Customer Data https://arcada.zoom.us/j/62046004539?pwd=YjdOT1JGWlZMNlMwaURvVWtacTd1Zz09 Meeting ID: 620 4600 4539 Passcode: 763210 Wehren Anna
2021-09-23 09:00 - 11:30 Analysing Customer Data https://arcada.zoom.us/j/65641321601?pwd=cytGU3l2bUppTC9YaDZpdVc2am52Zz09 Meeting ID: 656 4132 1601 Passcode: 239681 Wehren Anna
2021-09-30 14:00 - 16:30 Analysing Customer Data https://arcada.zoom.us/j/67826318095?pwd=OG81NldsbHIrR1VtbXpuT1g0OW94QT09 Meeting ID: 678 2631 8095 Passcode: 701770 Wehren Anna
2021-10-07 13:00 - 15:30 Analysing Customer Data https://arcada.zoom.us/j/66476562950?pwd=aEVieUxQZm9qNWJFNkoxdUVoMlM3QT09 Meeting ID: 664 7656 2950 Passcode: 587017 Wehren Anna
2021-10-14 13:00 - 15:30 Analysing Customer Data https://arcada.zoom.us/j/64758252448?pwd=SHpxNDYraW9rNiszUlAxSW0zMGpyQT09 Meeting ID: 647 5825 2448 Passcode: 080120 Wehren Anna
2021-10-19 13:00 - 15:30 Analysing Customer Data Exam, on ITSLEARNING Wehren Anna
2021-11-11 13:00 - 15:30 Analysing Customer Data Re-exam 1
2021-12-14 09:15 - 11:45 Analysing Customer Data Re-exam 2

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