The course is included in these curricula and study modules
The course takes place in period
2 (2021-10-25 to 2021-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to introduce the student
to digital business
development in a tourism context. By using the
design sprint method, a
time-constrained process, and utlizing design
thinking the student is
able
to introduce a new service to the market. The
student knows after the
completion of the course what it takes to create
a positive customer
experience with a goal to deliver real value at
every single customer
touch point.
Learning outcomes
At the end of the course the student:
- knows new emerging technologies
- is able to analyze and improve different online
services
- is able to develop strategies for a multi-
device and multi-channel
approach
- is familiar with the customer oriented approach
and can implement
it
to reach customers online
- is able to monitor and analyse customer
experiences across
various touchpoints
- can optimize for better experiences and
interactions based on
multiple metrics
- is familiar with the design sprint method and
knows how to use it
when bringing a new service to the market.
Course contents
- content marketing
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Customer Experience Journey
- design thinking
- design sprint method
Prerequisites and co-requisites
Introduction to the Tourism Industry
Recommended or required reading
Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big
problems and test new ideas in just five days.
New York: Simon & Schuster
Paperbacks.
Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell. [Irvine,
California]: Entrepreneur Press.
Linkedin Learning and itslearning material
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
Workload
- Total workload of the course: 40 hours
- Of which autonomous studies: 40 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should
accomplish the following:
Hand-in assignments during the course.
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (17 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-10-11 to 2021-10-20
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-10-28 | 08:30 - 12:30 | Digital Service Development | Forsström Mikael | ||
2021-11-02 | 08:30 - 12:00 | E384 | Digital Service Development | Forsström Mikael | |
2021-11-11 | 10:00 - 13:00 | E384 | Digital Service Development | Forsström Mikael | |
2021-11-16 | 08:30 - 12:00 | E384 | Digital Service Development | Forsström Mikael | |
2021-11-25 | 08:30 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2021-11-30 | 08:30 - 12:00 | E384 | Digital Service Development | Forsström Mikael | |
2021-12-09 | 09:00 - 12:30 | E384 | Digital Service Development | Forsström Mikael | |
2021-12-16 | 09:30 - 11:00 | Digital Service Development | Forsström Mikael |