Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The course aims to give participants a wider understanding of how "brand management" is used in strategic planning. How brand communication interacts with the organization's other activities in an effort to create successful brands.

Learning outcomes

Be able to describe and understand Brand Management theories

Course contents

The course is conducted as a collaborative project with a company in which the aim is to determine the brand image in relation to its profile. As a method are used Eyetracking.

Prerequisites and co-requisites

Basics in Marketing

Previous course names

Corporate Communication

Additional information

Number of course participants, maximum 30 students

Recommended or required reading


Study activities

  • Lectures - 16 hours
  • Excursions and demonstrations - 3 hours
  • Individual- and group instruction - 50 hours
  • Practical exercises - 22 hours
  • Small-group work - 35 hours
  • Seminars - 10 hours


  • Total workload of the course: 136 hours
  • Of which autonomous studies: 136 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

Case and passed exam


  • Christel Willför
  • Hernberg Mervi
  • von Boguslawski Michael


Willför Christel

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • 2014-03-13 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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