The course is included in these curricula and study modules
- Accounting and cost analysis (fe 2002 - 2004) - Marketing (alternative studies)
- Information technology (fe 2002 - 2004) - Marketing (alternative studies)
- International business logistics (fe 2002 - 2004) - Marketing (alternative studies)
- Marketing and communication (fe 2002 - 2004) - Marketing (alternative studies)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
2
Total number of ECTS
3 cr
Competency aims
The aim of the course is to give "hands on" training in the use of quantitative methods in marketing research.
Learning outcomes
At the end of the course the student is expected to be able to
- explain the whole research process
- make questionnaires on paper with the program SNAP and on the Internet with the program Frontpage.
- independetly analyze questionnaires with the program SPSS.
- have the skills needed to independently plan and implement a quantitative thesis.
Course contents
General principles of making questionanires.
The role of theory, the construction of questionnaires and different scales.
Training with SNAP and Frontpage.
Coding of questionnaires.
Analysis of data with SPSS.
Presentation of results.
Prerequisites and co-requisites
Prior attendance at the courses in statistics and mathematics is recommended.
Additional information
Mandatory attendance during computer exercises.
Recommended or required reading
Till valda delar:
SNAP manual,
Frontpage manual,
SPSS Base manual,
Study activities
- Lectures
- Counselling
- Laborations
- Presentations
- Written report
- Individual work
Workload
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Written tests
Examiner
Eriksson Niklas
Group size
No limit
Assignments valid until
Until further notice