The course takes place in period

2 (2019-10-28 to 2019-12-31)


Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to provide skills in
analyzing especially digital channels for
distribution of travel and tourism services.

Learning outcomes

At the end of the course the student is
expected to be able to...

  • understand the distribution system of travel
  • can describe the key characteristics of
    distribution channels such as online travel
    agents, meta-travel search sites and global
  • understand mobile commerce and its role in

Course contents

  • The role of different intermediates e.g. Tour
    operators, travel agencies, OTAs, Meta-search
  • Different types of online travel agents
  • Global Distribution Systems and Meta-search
    engines in travel distribution.
  • Mobile travel services

Prerequisites and co-requisites

Introduction to the Tourism Industry & Introduction to Marketing

Recommended or required reading

Beckendorff, P.J., Sheldon, P. J. and
D. R. (2014). Tourism Information Technology (2
Ed.),CAB International.

Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations

VISITA (2013), Att sälja hotellrum i en digital
värld, Sverige.

Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice

Online material in the form of articles and
expert presentations

Study activities

  • Lectures - 30 hours
  • Individual- and group instruction - 10 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 49 hours
  • Seminars - 6 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass all
course assignments (includes written reports,
presence at specific occasions and presentations).


Eriksson Niklas


Eriksson Niklas

Group size

No limit (16 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-10-14 to 2019-10-27

Assessment methods

Date will be announced later - Reports and productions

Room reservations
Date Time Room Title Description Organizer
2019-10-29 12:30 - 13:30 B325 Distribution Channels Eriksson Niklas
2019-11-05 08:30 - 11:00 B325 Distribution Channels Eriksson Niklas
2019-11-12 13:00 - 15:30 D4106 Distribution Channels Eriksson Niklas
2019-11-21 08:30 - 11:00 B325 Distribution Channels Eriksson Niklas
2019-11-28 08:30 - 11:30 B327 Distribution Channels Eriksson Niklas
2019-12-05 09:00 - 10:30 B327 Distribution Channels Eriksson Niklas
2019-12-17 08:30 - 12:00 B325 Distribution Channels Eriksson Niklas

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