AB-3-007 (0) - Service Design

• Information technology 2018 - Digital transformation
• Business administration 2016 (logistics) - Digital transformation
• Business administration 2016 (marketing) - Digital transformation
• Business administration 2016 (tourism) - Digital transformation
• Business administration 2017 (logistics) - Digital transformation
• Business administration 2017 (marketing) - Digital transformation
• Business administration 2017 (tourism) - Digital transformation
• Business administration 2018 (logistics) - Service development
• Business administration 2018 (marketing) - Service development
• Business administration 2018 (tourism) - Service development
• Business administration 2019 - Service development
• Business administration 2020 - Service development
• Business administration 2021 - Service development - advanced studies
• Business administration 2022 - Service development - advanced studies
• International business 2016 - Digital transformation
• International business 2017 - Digital transformation
• International business 2018 - Service development
• International business 2019 - Service development
• International business 2020 - Service development
• International business 2021 - Service development - advanced studies
• International business 2022 - Service development - advanced studies

• 1 (2021-08-01 to 2021-10-24)
• 2 (2021-10-25 to 2021-12-31)

English

Compulsory

First

3

5 cr

Within this study unit we will focus on the
following competencies:

Customer-centric Competence

Fact-based decision making Competence

Communicative and Social Competence

​Learning Competence

SDG's in focus: 4,8,9,12

Once you have completed the study unit you will
have..

- learned the basics of design thinking and
service design as well as methodologies and
approaches currently used as best practices in
business environment. (knowledge, skills)
- know how to think about the behavioural
touchpoints a user may have within a company, and
how those touchpoints can be better designed to
support a more comprehensive and purposeful
customer experience (business value).(attitude,
skill)
- students will learn to think about narrative
structures, and consider products and services in
a larger, experiential context. (attitude, skill)

Group work in workshops designed as a service
design process. And individual selfstudies of
ebook and articles.
Contents
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
- prototyping

Basic business study units need to be completed,
especially marketing + 20 completed from the subject
module.

This study unit is the second unit of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two units are called Strategies in a Digital
Economy and Customer experience Management. THIS
STUDY UNIT IS STUDIED ON CAMPUS (if not restricted
by authorities) and it stretches one week
into Period 2.

This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna

Material in itslearning

Various blogs, websites and handbooks on the web

• Lectures - 20 hours
• Excursions and demonstrations - 10 hours
• Practical exercises - 30 hours
• Project- and production work/artistic activities - 15 hours
• Individual studies - 35 hours
• Internet-based studies - 25 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

To pass the study unit the student should pass the
following examinations:
Book assignments; online quiz, article
assignments
Workshop activity, productions and reflective
dialogue
Reflective article assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.This
study unit is consisting of practical learnings
and dialogues during workshops that will be
assessed.

• Kietz Tove
• Tigerstedt Christa

Kietz Tove

https://arcada.itslearning.com/ External link

No limit (41 students enrolled)

12 months after course has ended

2021-08-09 to 2021-08-29

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions