AB-2-067

• Business administration 2018 (tourism) - Tourism and travel sector
• Business administration 2019 - Tourism
• Business administration 2020 - Tourism
• International business 2019 - Tourism
• International business 2020 - Tourism

2 (2021-10-25 to 2021-12-31)

English

Compulsory

First

2

5 cr

The aim of the course is to introduce the student
to digital business
development in a tourism context. By using the
design sprint method, a
time-constrained process, and utlizing design
thinking the student is
able
to introduce a new service to the market. The
student knows after the
completion of the course what it takes to create
a positive customer
experience with a goal to deliver real value at
every single customer
touch point.

At the end of the course the student:

- knows new emerging technologies
- is able to analyze and improve different online
services
- is able to develop strategies for a multi-
device and multi-channel
approach
- is familiar with the customer oriented approach
and can implement
it
to reach customers online
- is able to monitor and analyse customer
experiences across
various touchpoints
- can optimize for better experiences and
interactions based on
multiple metrics
- is familiar with the design sprint method and
knows how to use it
when bringing a new service to the market.

- content marketing
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Customer Experience Journey
- design thinking
- design sprint method

Introduction to the Tourism Industry

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big
problems and test new ideas in just five days.
New York: Simon & Schuster
Paperbacks.

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell. [Irvine,
California]: Entrepreneur Press.

Linkedin Learning and itslearning material

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours

• Total workload of the course: 40 hours
• Of which autonomous studies: 40 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should
accomplish the following:

Hand-in assignments during the course.

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (17 students enrolled)

12 months after course has ended

2021-10-11 to 2021-10-20

• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions