The course takes place in period

  • 1 (2020-08-01 to 2020-10-25)
  • 2 (2020-10-26 to 2020-12-31)

Level/category

Extension studies

Teaching language

English

Type of course

Optional

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

15 cr

Competency aims

The aim of the course is
- to understand the basics and framework for a
new business
- to get an introduction in being an
entrepreneur and to create an interest and
understanding towards entrepreneurship
-to understand and implement tools used for
product development - service design
and design
thinking
- to learn basic skills of customer development
model by Steve Blank
- to understand the basic structure of marketing
in a small company with limited
resources
-to get an introduction to economic management
of a company
-to develop a product/service idea into a
concrete business idea that can be
implemented

Learning outcomes

At the end of the course you are expected to be
able to:
- know how to start a small company and to know
differences between different legal forms
- plan the whole business-process based on "The
Business Model Canvas" and formalize the idea´s
in a Business plan
- evaluate herself/himself as a potential
entrepreneur
- generate and develop a business idea
- use tools for product and customer development
- understand service design thinking
- use Marketing mix as a tool for an
entrepreneur
- utilize Customer Journey, Buyer Persona and
Business Canvas to plan the implementation on
the project
- manage the economy of a small company by
understanding the basics of accounting,
budgeting and business planning
- conduct a practical product development
project
- pitch the business in a professional way
- get insights about team work

Course contents

Legal forms of companies and risks involved
The Business Model Canvas
Business plan
Commercial vs. social entrepreneurship
Innovations and inventions
Business ideas, how to generate them
Service design
Customer Journey & Buyer Person
Basics in marketing of a small business
IPR & GDPR
Economic management of a company

Team work, guest lectures, workshops, reports,
pitching event in the end of
the course for external jury members.

Prerequisites and co-requisites

First-year studies performed satisfactorily (min.
50 cr).

Previous course names

AS-3-002 (0) Entrepreneurship 1 - Venture
Management 5 cr, AS-3-001 (0) Entrepreneurship
2 - Venture Creation 5 cr, AS-3-003 (0)
Entrepreneurship 3 - Venture Implementation 5
cr

Additional information

This Entrepreneurship extension study module
consists of 5 theme blocks:
Basics and framework for a new business
Product development and innovation
Marketing in a small company
Development of a new business idea
Economic management of a company

Assignments will be done along the whole course
period and tasks within a
certain block will be done according to a given
timetable.
In order to pass the course, you need to receive
minimum 50% of the points
from each block.

Please join course introduction 7th of September
at 13.15 for more detailed
information about the course.

Recommended or required reading

Business Model Generator ? Alexander Osterwalder
The Lean Startup - Eric Ries
The Startup Owner's Manual - Steve Blank

Guide- Becoming an Entrepreneur in Finland,
Finnish Enterprise Agencies, Suomen
Uusyrityskeskukset
https://www.uusyrityskeskus.fi/wp External link-
content/uploads/2019/05/SUK_perustamisopas2019_E
NG_VERKKOON.pdf

Karwowski W., Soares M.and Stanton N.(2011):
Human Factors and Ergonomics in Consumer Product
Design, Methods and Techniques, CRC Press,New
York, selected chapters.ISBN 978-1-4200-4628-1.

Business Model Generation,
http://www.businessmodelgeneration.com/canvas External link

Lecture material and articles according to
lecturers instructions

Study activities

  • Lectures - 40 hours
  • Excursions and demonstrations - 20 hours
  • Small-group work - 50 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 150 hours
  • Internet-based studies - 45 hours
  • workshops - 40 hours

Workload

  • Total workload of the course: 405 hours
  • Of which autonomous studies: 405 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio
  • reaction papers, discussion forum and participation in workshops & guest lectures

Assessment requirements

To pass the course the student should pass the
following examinations:

Assignments submitted within given deadline and
approved.
Economic management of a company examination
approved.
In order to pass the course, you need to receive
minimum 50% of the points from each ?theme
block?.
Mandatory participation in selected events:
workshops, guest lectures and Pitching
presentation for external jury members.

Teacher

  • Hernberg Mervi
  • Kietz Tove
  • Stenius Andreas

Examiner

Hernberg Mervi

Group size

No limit (48 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2020-05-18 to 2020-09-02

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2020-09-07 13:15 - 17:00 Entrepreneurship Dear students, welcome to Course introduction and lecture which will be held online. The link to Zoom will be given to you before the lecture here: Hernberg Mervi
Kietz Tove
2020-09-14 13:15 - 17:00 Entrepreneurship Join Zoom Meeting https://arcada.zoom.us/j/67423456558?pwd=OUk5TFFCK1VtdEJCNytnVG9teDM0Zz09 Meeting ID: 674 2345 6558 Passcode: 342000 Hernberg Mervi
Kietz Tove
2020-09-21 13:15 - 17:00 Entrepreneurship Welcome to guest lecture: Join Zoom Meeting https://arcada.zoom.us/j/64822073198?pwd=dVZMSGFxN0tTUm04T1Y5L0tyL2VSUT09 Meeting ID: 648 2207 3198 Passcode: 748191 After guest lecture introduction to Topic Block 2 Hernberg Mervi
Kietz Tove
2020-09-28 13:15 - 17:00 Entrepreneurship hernbeme@arcada.fi is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/61607454656?pwd=Uy9Gczl2blNMdVIzRmVBRU1KTXBaUT09 Meeting ID: 616 0745 4656 Passcode: 306462 Hernberg Mervi
Kietz Tove
2020-10-05 13:45 - 15:30 Entrepreneurship Guestlecture about IPR will start at 14.00. The link to Zoom can be found here: Join Zoom Meeting https://arcada.zoom.us/j/63712236634?pwd=L25wZWhnYmFVTVM4SlVsUzExNTZRUT09 Meeting ID: 637 1223 6634 Passcode: 682869 Hernberg Mervi
Kietz Tove
2020-10-12 13:15 - 17:00 Entrepreneurship Join Zoom Meeting https://arcada.zoom.us/j/68128110408?pwd=RHJnV05tRHBJWjFMWDRZQkx3TEltUT09 Meeting ID: 681 2811 0408 Passcode: 779890 Hernberg Mervi
Kietz Tove
2020-10-19 13:15 - 17:00 Entrepreneurship Join Zoom Meeting https://arcada.zoom.us/j/63230158123?pwd=bGYxVWFQZGIxd1BZYlJYNldBL2ZRQT09 Meeting ID: 632 3015 8123 Passcode: 191424 Hernberg Mervi
Kietz Tove
2020-10-26 13:15 - 17:00 Entrepreneurship https://arcada.zoom.us/j/61600066209?pwd=UFZVTGwzMUJkVmNnVnlRZHQ5Ky9Mdz09 Meeting ID: 616 0006 6209 Passcode: 010165 Hernberg Mervi
Kietz Tove
2020-11-02 13:15 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2020-11-09 13:15 - 17:00 Entrepreneurship Hernberg Mervi
2020-11-16 13:15 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2020-11-23 13:15 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove
2020-11-30 13:15 - 17:00 Entrepreneurship The lecture is held online via Zoom and you can find the link here: steniusa@arcada.fi is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/69933517586?pwd=NjcxbUhVNHg1TzRBbTRoaWpKL3dwZz09&from=addon Meeting ID: 699 3351 7586 Passcode: 830742 Join by SIP 69933517586@109.105.112.236 69933517586@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 699 3351 7586 Passcode: 830742 Stenius Andreas
2020-11-30 15:00 - 17:00 E383 Entrepreneurship Stenius Andreas
2020-12-07 13:15 - 17:00 Entrepreneurship The lecture is held online via Zoom and you can find the link here: steniusa@arcada.fi is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/63199785933?pwd=WE9RUVdEUThyTEQ5L2VPbTQ4SjhWQT09&from=addon Meeting ID: 631 9978 5933 Passcode: 661195 Join by SIP 63199785933@109.105.112.236 63199785933@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 631 9978 5933 Passcode: 661195 Stenius Andreas
2020-12-07 15:00 - 17:00 E383 Entrepreneurship Stenius Andreas
2020-12-14 13:15 - 17:00 Entrepreneurship Hernberg Mervi
Kietz Tove

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