General studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to identify which are the driving fact in travel and tourism. To understand all of many motives and needs which influence guests traveling. Demand and supply must be in harmony to each other and special important is to know how to plan and develop interesting products for the guests.

Learning outcomes

At the end of the course the student is expected to be able to understand motivators for travel and tourism. He/she can identify the most significant push and pull factors depending travelers generating region and also tourist destination region. He/she is able to evaluate the positive and negative impacts of travel and tourism in a destination. He/she has knowledge to plan adequate product for a guest to give him/her possibilities to experiences .

Course contents

Motives and needs
Supply and demand
Product innovations and processes
Service design
Society context
Experience business

Prerequisites and co-requisites

Introduction to tourism industry, 80 cr passed

Previous course names

no courses from before

Additional information

This course coordinates with courses Cultures and Consumer behaviour . Fieldwork will be included in this course.

Recommended or required reading

Swarbrooke,J.&Horner.S.2001.Consumer behavior in Tourism.Butterworth-Heinemann

Cooper&al, 2005, Tourism,Principles and Practice , some parts
Komppula&Boxberg.2002.Matkailuyrityksen tuotekehitys
Articles and research results
Other books will be recommend at course start

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Individual- and group instruction - 10 hours
  • Project- and production work/artistic activities - 20 hours
  • Individual studies - 23 hours
  • field studies - 40 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

All given assignments must be passed in time, also asssignemnets for study trips. Your performance in group must be accepted of other group members.


  • Aittoniemi Hellevi
  • Bäck Maria


Aittoniemi Hellevi

Group size

No limit

Assignments valid until

Until date 2014-09-30

Assessment methods

  • 2014-05-15 - Exams
  • Date will be announced later - Demonstrations and presentations
  • 2014-05-13 - Reports and productions
  • Date will be announced later - Other assignments

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