Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

A. CREATIVITY
B. CONCEPTUAL AND CRAFT COMPETENCE in Film and
Media
C. COMPETENCE IN CRITICAL AND ANALYTICAL MEDIA
INDUSTRY KNOWLEDGE

Learning outcomes

Knowledge of
- You have the knowledge of the fundamentals of
content creation for online media platforms and
community building, understand requirements of/for
hardware/software, content platforms, and types.
- You understand the importance of online media
versus other types of media broadcasting and can
create different types of content.
- You understand the potential of marketing and
community building in connection with content
creation.

Skills
- You develop the skills to be able to plan,
record, edit, and publish your content in
connection with, running, building, communicating
with, and maintaining an online community.

Attitudes
- You realize your capacity to develop your
storytelling skills by engaging in an unfamiliar
media format.
- You understand the necessity to
work with others to reach common goals.

Course contents

Discovering your superpower
Researching and benchmarking competitors
Researching your ideal customer
Researching and finding your platform/format
Crafting your marketing message and planning your
campaign
Defining success
Running campaign
Marketing funnels / testing
Community building
Personal/team project
Presentations

Previous course names

Podcasting

Study activities

  • Lectures - 25 hours
  • Practical exercises - 40 hours
  • Project- and production work/artistic activities - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following examinations:
Attendance (80%) and group participation
Writing exercise(s)
Peer review exercise(s)
Milestone project(s)

Teacher

  • Ahonen Mirko
  • Bäck Maria
  • Engebretsen Nanna
  • Sammander Arash

Examiner

Sammander Arash

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

Date will be announced later - Reports and productions

Course and curriculum search