Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of this course is to learn the foundational
knowledge and importance of visual brand and
identity as well as a process on how it may be

Learning outcomes

By the end of this course students should be able
to understand and execute the fundamental steps in
the process of building a visual brand and identity
for a client as well as work in a team.

Course contents

  1. Fundamentals and importance of branding and
  2. A branding process
  3. Client, brand, and competitor research
  4. Finding styles
  5. Stylescapes/Moodboards/Client Presentations
  6. Brainstorming techniques
  7. Concepting and Designing a Logo
  8. Choosing Typeface and Typography
  9. Color psychology and selection
  10. Creating a brand voice and copy
  11. Creating a client presentation
  12. Understanding the basics of brand standards
    and guidelines

Prerequisites and co-requisites

Introduction to Media Production or General graphic
design knowledge. Understanding how to use
Photoshop / Illustrator and other graphic design /
layout software useful.

Study activities

  • Lectures - 20 hours
  • Individual- and group instruction - 40 hours
  • Practical exercises - 40 hours
  • Project- and production work/artistic activities - 35 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment requirements

To pass the course the student is required to
finish the assignments & projects and fulfill the
80% attendance requirements. Absence needs to be
announced in advance via Itslearning.

Examination 1: Finished projects 40%
Examination 2: Tasks and presentations 20%
Examination 3: Deadlines 20%
Examination 4: Presence 20%

The emphasis is on the practical work done within
deadlines. Absence without notifying the teacher
affects the grading even if all tasks would be
finished within given timetable.


Sammander Arash


Sammander Arash

Group size

No limit

Assignments valid until

12 months after course has ended

Course and curriculum search