The course is included in these curricula and study modules
Marketing and communication (fe 2002 - 2004) - Marketing and communications
Level/category
Extension studies
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
3
Total number of ECTS
6 cr
Learning outcomes
To consider the role advertising plays in both consumer and business-to-business markets and to present a composite model af how advertising might work.
Course contents
- advertising background, planning and strategy
- advertising media
- creating advertising
- integrating marketing communication elements
Prerequisites and co-requisites
Basics in Marketing
Recommended or required reading
Flessa Georg: Trycksaksboken.1994. ISBN 91-23-01348-6
material distributed in class
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
- Tuition managed by students but supervised by the teacher - 50 hours
- Project work and productions - 70 hours
- Individual studies - 0 hours
Workload
- Total workload of the course: 160 hours
- Of which autonomous studies: 70 hours
- Of which scheduled studies: 90 hours
Mode of Delivery
Participation in tuition
Assessment methods
Reports and productions
Teacher
Willför Christel
Examiner
Willför Christel
Home page of the course
Group size
No limit
Assignments valid until
Until further notice
The timetable of the course
v. 35-44
Assessment methods
Date will be announced later - Reports and productions