The course is included in these curricula and study modules

  • Accounting and cost analysis (fe 2002 - 2004) - Marketing (alternative studies)
  • Information technology (fe 2002 - 2004) - Marketing (alternative studies)
  • International business logistics (fe 2002 - 2004) - Marketing (alternative studies)
  • Marketing and communication (fe 2002 - 2004) - Marketing (alternative studies)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Recommended year of study

2

Total number of ECTS

3 cr

Competency aims

The aim of the course is to give "hands on" training in the use of quantitative methods in marketing research.

Learning outcomes

At the end of the course the student is expected to be able to

  • explain the whole research process
  • make questionnaires on paper with the program SNAP and on the Internet with the program Frontpage.
  • independetly analyze questionnaires with the program SPSS.
  • have the skills needed to independently plan and implement a quantitative thesis.

Course contents

General principles of making questionanires.
The role of theory, the construction of questionnaires and different scales.
Training with SNAP and Frontpage.
Coding of questionnaires.
Analysis of data with SPSS.
Presentation of results.

Prerequisites and co-requisites

Prior attendance at the courses in statistics and mathematics is recommended.

Additional information

Mandatory attendance during computer exercises.

Recommended or required reading

Till valda delar:
SNAP manual,
Frontpage manual,
SPSS Base manual,

Study activities

  • Lectures
  • Counselling
  • Laborations
  • Presentations
  • Written report
  • Individual work

Workload

  • Total workload of the course: 0 hours
  • Of which autonomous studies: 0 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Written tests

Examiner

Eriksson Niklas

Group size

No limit

Assignments valid until

Until further notice

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