The course is included in these curricula and study modules

  • Controlling and management accounting (fe 2005) - Business functions
  • International business logistics (fe 2005) - Business functions
  • Marketing for small and medium sized enterprises (fe 2005) - Business functions

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The course aims to give in-depth knowledge about analysing, planning, implementating and controlling the marketing process in a company. It deals with marketing research, relations, networking and service development

Learning outcomes

To develop an understanding of how marketing deals with identifying and meeting human and social needs.

Course contents

- understanding marketing management - analyzing marketing opportunities - developing marketing strategies - shaping the market offering - managing and delivering marketing programs

Prerequisites and co-requisites

-

Recommended or required reading

Armstrong&Kotler; Marketing: an introduction 7e)

Study activities

  • Lectures
  • Group work
  • Counselling
  • Presentations
  • Project work
  • Individual work

Workload

  • Total workload of the course: 0 hours
  • Of which autonomous studies: 0 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Written tests

Examiner

Willför Christel

Home page of the course

http://people.arcada.fi/~willforc/

Group size

No limit

Assignments valid until

Until further notice

The timetable of the course

07.11.2005-01.02.2006

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